Creating Effective Fundraising Materials

Registration fee of $50 for up to 3 people from each organization

This workshop is live online via Zoom. A recording will also be available to registrants to view at their convenience.

This workshop has been postponed to June 20.

Everything that your organization puts out publicly, from your website to volunteer thank you cards, has the potential to raise money. Even if there isn’t an explicit ask, how you present and explain your organization’s mission, programs, and outcomes helps you convince your donors and volunteers to support you. Having well-written materials means that you can more effectively connect with your audience. In this workshop, you will learn how to:

• Understand the differences between types of text (ie. mission statements, about us web page, fundraising letter, etc.) so that you can adapt between them
• Plan written material by identifying your audience, desired outcomes, and writing format
• Effectively target your writing to your audience
• Work within the format, taking into consideration different lengths and styles of writing
• Look at your own writing critically

Whether you need a two minute elevator pitch to welcome new volunteers, a 15-page grant application, or a fundraising appeal letter, your writing needs to be compelling and targeted. Join us to learn the basics of writing and sharing your organization’s story. Submit your URL, mission statement, and other writing during registration to have the chance to receive feedback on your materials during the workshop.

About the Instructor: Susannah Conner is PRC’s Director of Program Development and specializes in fundraising for nonprofit, cooperative, and faith-based organizations. She holds a Master of Divinity from Duke Divinity School and a B.A. in English Literature from UNC, Chapel Hill, calling upon both schools of thought to explore the convergence of storytelling and spirituality. She has helped organizations build sustainable grants programs, expand fundraising and marketing, and shape new projects – all while telling compelling stories. She is a songwriter and musician and has released five studio albums as part of various musical groups. Her most recent album is a collection of songs written by women in prison over the course of two storytelling-as-healing workshops she taught at the North Carolina Correctional Institute for Women.

Thank you to the Lancaster County Community Foundation for their support of PRC’s Toolkit Series. To see the rest of the workshops in this series, click here.

All sales are non-refundable.